What is poor sleep costing you?

Challenge

Two powerhouse healthcare brands created a joint venture to disrupt the sleep technology market. They needed brand positioning that would stand out in a crowded space.

Strategy

Untreated sleep disorders wreak havoc on millions of people’s wellbeing and cause significant strain on our healthcare system. We raised awareness about the stakes of untreated sleep disorders and positioned the new brand as the leading clinically effective solution for coordinated sleep care.

Execution

Gathering insights from stakeholder interviews, medical research, and an extensive competitive audit, we developed a robust brand narrative. This document included an origin story, vision, mission, audience personas, unique value propositions, and supporting data points.

Result

• Cohesive messaging that informed sales pitches, executive speaking engagements, media outreach, creative, and content.

• Secured additional scope to support website copywriting, blog content, and social media.

Source: Primasun