Show me those turbines.

Challenge

A global manufacturing brand wanted to revitalize their social media presence and reinforce their reputation as an innovator.

Strategy

We visualized innovation at scale. Social media metrics indicated that the brand’s existing audience loved seeing the massive scale of their products. At the time, few B2B brands were successfully engaging an audience on Instagram. We created an Instagram-focused campaign to reveal behind-the-scenes looks at how their biggest technologies are made.

Execution

Partnering with photography influencers, we traveled around the world to capture the complex manufacturing behind the brand’s largest technologies. In the resulting social media campaign, we showed followers their favorite technologies from never before seen vantage points, and leveraged our influencers to attract new audiences.

Result

• Sustained organic social media growth in followers and engagement

• Elevated photography and video assets for use across channels

• Industry recognition for the brand’s Instagram

Photography: NK7